about us

AI is everywhere, but real understanding is rare.

Most of what’s written is either breathless hype or empty skepticism.

We take a different approach: clear, informed, and focused on what matters.

the signal is about AI and technology, but more than that, it’s about thinking critically in a world driven by hype.

We look beyond trends to the ideas and shifts that will last.

Turn off the noise.

Tune in to what matters.